Plataforma para agentes

Capta, ordena y convierte prospectos inmobiliarios desde un solo panel

Herramientas claras para agentes, asesores, agencias y desarrolladores: inventario, prospectos, seguimiento, publicación, analítica y trabajo en equipo.

Cómo encaja en Ubica Casa

Prospectos

flujo, fuente y seguimiento

Inventario

publicaciones, masivo y exportación

ROI

métricas por anuncio y zona

Empieza fácil

Crea tu perfil, publica tus primeras propiedades y recibe prospectos sin perderte en procesos complicados.

  • Perfil público
  • Publicaciones limitadas
  • Prospectos básicos
  • Compartir a redes

Planes pagados claros

Elige un plan según tu operación: agente independiente, equipo, agencia, desarrollador o inventario de alto volumen.

  • Créditos destacados
  • Flujo de prospectos
  • Analítica
  • Usuarios de equipo

Seguimiento simple

Cada prospecto muestra propiedad, estado, recordatorio, próxima acción y canal preferido para responder a tiempo.

  • Nuevo
  • Contactado
  • Visita
  • Oferta
  • Cerrado

Camino recomendado

Un camino claro para avanzar

1

Crea tu perfil

Nombre, zona, especialidad, teléfono, WhatsApp, redes y cédula si aplica.

2

Publica inventario

Carga manual, CSV o masiva con fotos y validación de campos.

3

Recibe prospectos

Ordena mensajes por propiedad, prioridad, fuente y etapa.

4

Mide resultados

Compara visitas, contactos, tasa de respuesta y costo por prospecto.

Explora más

Rutas conectadas para seguir buscando

Founding Partners Program

Socios Fundadores: 90 días gratis y 35% de descuento por 12 meses para los primeros 25 agentes en Monterrey.

  • Agente Pro25 of 25 spots openFUNDADOR-PRO
View program terms

Inventory tools

Inventory, media and verification

Centralized inventory

Your entire portfolio in one view: active, paused, sold or rented. Filter by area, type, price or status. Each property shows its last-updated date so listings never go stale.

Bulk CSV/ZIP upload

Upload dozens or hundreds of properties in one operation. The validator returns an error CSV with row, field and reason. The external_reference field prevents duplicates when syncing with your internal system.

Professional media

Photos on a CDN with resolution optimized per device, video tour, 360° virtual tour and digitized floor plan. Availability depends on plan; Premium and Agency plans are unlimited.

Professional verification

A visible Verified agent badge after identity, license or professional-registry validation. It appears on your public profile and on every listing you publish, raising trust and response rate.

CRM and leads

Turn inquiries into closed deals

The lead module runs from the first inquiry to the close. Each lead moves through clear stages, leaves a trail in conversation threads and is measured to report real results. It's not a generic CRM: it's designed around the Mexican real estate workflow.

Lead inbox

Each inquiry arrives with name, preferred contact, property viewed, message and source. The board sorts by date, property or stage so you don't waste time navigating.

Ten lead stages

New, no response, contacted, visit scheduled, follow-up pending, negotiating, documents requested, closed, lost and spam. The status guides the next step without you having to remember it.

Automatic reminders

Flag when to resume a conversation; the panel alerts you when the moment comes. Useful so you don't lose leads who asked for time to decide or were awaiting loan pre-approval.

Single thread per lead

The full conversation with each prospect stays in one place. Useful to resume negotiation, recall verbal agreements or resolve questions with the history in view.

Reports and metrics

Views per listing, response rate, conversion by stage, average time to close and cost per lead. Data to decide where to invest featured slots and when to adjust price.

Tags and source

Tag each lead with source (organic search, featured, referral, social), custom labels and priority. Useful to report to your agency or justify spend on featured listings.

Professional plans

Four tiers to grow with you

Agente inicial

MXN $599/mes

5 active listings · 15 photos

For agents just building a portfolio. Covers publishing, public profile, lead inbox and optional video per property. Verified-agent badge available with validation.

Agente Pro

MXN $1,499/mes

25 active listings · 30 photos

The most popular plan. Adds active listings, photos per listing, 360° tour and floor plan, advanced CRM, monthly featured slots, a featured directory profile and priority support.

Agente Premium

MXN $2,999/mes

75 active listings · 40 photos

For high-volume agents or premium portfolios. Unlimited media, more featured slots per month, metrics by area, optional microsite with its own URL and an account manager.

Equipo de agencia

MXN $5,999/mes

200 active listings · 40 photos

Designed for agencies coordinating teams. Users and permissions, bulk upload, agency branding, an agency page with full inventory and consolidated reports.

Habits of agents who close more

Four practices with measurable impact

Respond in under 4 hours

Response time is the second conversion factor after price. Platform data shows agents who respond in under 4 hours convert 2.5× more leads than those who take over 24.

Keep inventory up to date

Old, unupdated listings lose ranking. Refresh availability every 7 to 14 days, pause those that aren't active and update photos or description if the property's conditions change.

Qualify the lead on first contact

Ask payment method (cash, financing, which institution), timeline, real budget and motivation. It saves you visits that won't close and prioritizes the leads most likely to move forward.

Use featured slots with intent

Feature stalled listings, premium ones with little traffic or properties with a concrete closing campaign. Don't spread featured slots evenly: ROI comes from choosing well where to invest each month.

Frequently asked questions

What most people ask before subscribing

Can I import my existing inventory?

Yes. The bulk-upload module accepts CSV and ZIP with a CSV plus image folders named by external_reference. The Ubica Casa template downloads from the panel and maps standard fields. It's available on the Premium and Agency plans.

What exactly is professional verification?

It's a validation process that confirms your real identity (INE/passport), professional license or registration with a real estate association (AMPI, FIABCI where applicable), and a review of a sample of your inventory. Verification is optional but boosts response rate. Valid for 12 months with renewal.

How do featured credits work?

The Pro plan includes 5 featured slots per month; Premium 15. Each featured slot activates boosted visibility for 7 days in relevant searches (city, neighborhood, filter). You can choose which property to feature and switch it at the end of the period. Extra featured slots are purchased separately.

Is there a discount for an annual plan?

Yes. All paid plans offer an annual option with a discount equivalent to 2 months free when paying for the year up front. Switching between monthly and annual is done from the panel or by email to [email protected].